Obama Claims Delegate Lead

As of 9:00 PM PST on Super Tuesday, Barak Obama is claiming a delegate lead of 606 to Hilary Clinton's 534 - see Ben Smith's reporting.  

It's All About the Delegates

It's all about the delegates when it comes to choosing a candidate for president.  Read today's article in the New York Times.  As we said the other day, a candidate might win or lose a state, but it's the number of delegates he or she picks up along the way that really counts.  

Will the old guard media start to catch on?  The New York Times has.  

Bill Clinton's Bad PR Move: Obama like Jesse Jackson

It will be interesting to watch whatever fallout comes from Bill Clinton's thoughtless remarks comparing Barak Obama with Jesse Jackson as a way to downplay Obama's win in the South Carolina primary.  

Is Bill Clinton hurting Hilary's chances more and more?

Here's Jake Tapper's blog entry (ABC News Senior Correspondent) on "Bubba: Obama is Just Like Jesse Jackson."

 

Primary PR Strategy: Delegate Count

Why aren't Barak Obama, Mitt Romney and Mike Huckabee talking more about delegate wins than primary wins?  Ultimately, it is the number of delegates that will determine the party's nomination.  Looking at the delegates awarded, Obama and Romney lead, with Huckabee trailing Romney and Clinton right behind Obama.

One PR challenge I had was between two companies who fought on number of customers achieved.  When I looked at the data, I saw that while my company had less direct customers, the number of customers they in turn served was greater by far than the competition.  When we started bringing up that information to the media, my company took a PR lead over their rival.

Look at the delegate count, and watch if the candidates start to use those numbers.